Spencer is going through a rebranding – and the city’s going to have a redesigned website to match.
At Monday’s city council meeting, proposals for the work from F8 Creative and Emagine, both Spencer businesses, were approved.
F8 Creative will develop a branding package, including a logo, for the city, while Emagine will update the city’s website with a redesign.
City Manager Amanda Mack approached F8 Creative about creating a new logo. F8’s package, which the council approved for an amount not to exceed $9,000, also includes a video to help introduce the new logo and branding.
“With her, we discussed a deliverable of ideally January or February 2019,” F8 Creative Co-Owner Joe Weber told the council. “That’s certainly within our capabilities.”
Weber said F8 will gather information and direction for the project through discussions with “key individuals” and possibly members of the public.
“We’ll have an opportunity to collaborate with the city and some other individuals to make sure we have a solid foundation upon which to build that (brand),” he said.
The video, which Weber said could turn out similar to one F8 produced for Spencer Community School District, could be used as a way to show the creative and developmental process of the city’s new brand.
An agenda item notes:
“This (video) can be shared with the community on the website, social media or at events and has the potential to promotional tool, which could prove very useful as the city works with Buxton and other entities to promote Spencer to retailers and other businesses in general.”
Costs of the proposal were broken down as $4,496.50 for brand development and $3,630 for video production.
Funds will come from the admin budget, according to the agenda item. If needed, the item states, general fund reserves will be used to cover any overage.
Emagine to redesign city website
The city’s website also is going to get a new look.
The city council approved a proposal from Emagine to redesign the city website. Emagine designed the current site about five years ago.
“It’s definitely time for a new update,” said Emagine Co-Owner Tony Virelli. “One of the major benefits you’re going to see from the new website design, more than anything, is the fact that it’ll now be mobile-friendly.”
Now, instead of having to zoom in on phones when browsing the city’s website, the size of text, photos, menus and other page elements will automatically adjust to be more readable.
Virelli said having a better website display on phones will help when the city wants to put alerts on the website, such as for snow emergencies.
It’ll also be easier for people to find information more quickly on their phone.
Emagine will work with F8 Creative to make sure the logo and website design pair well together, Virelli said.
The new site is expected to be ready in two to three months.